IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men. For men there is a range of magazines to read such as - Horse & Hound, Rugby World Country Life, and Decanter, as well as lifestyle brands including Nuts, and Photographer and NME. For women there is a mass market production of magazines of luxury fashion brands including Marie Claire and InStyle, lifestyle brands including essentials women&home and home interest brands including Ideal Home, Living etc and house to home.
The company would select a range of different target audiences for each magazine to achieve the most successful outcome of the magazine.The target audience for this company ranges from mass market women to upmarket men. They base their audience on these four groups of people:
Mass Market Women: In every home decisions are made every day by the women of the household. This makes mass market women an ideal advertising audience. Occasional ‘me’ time for women gives a perfect opportunity for IPC media to focus on. Their weekly magazines are packed with every inspiration, entertainment and real stories relating to women.
Upmarket Men: Upmarket men are adventurous, busy energetic people. They live life for its highs, they follow their passions consistently and they seek out information and advice to enhance their enjoyment of it.
Upmarket Women: Upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online. They usually range from high quality images and Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news.
Young Men: The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod to his phone. Today’s young and wealthy men are eagle-eyed.
The company also has different online websites and different divisions in their company. The different divisions that they have are:
IPC advertising – This allows the magazine readers access to online brands and prints and overall the brands reach around 20 million users per month.
IPC advertising – This allows the magazine readers access to online brands and prints and overall the brands reach around 20 million users per month.
IPC Connect – These magazines reach 49% of mass market women which is around 8 million women. It is based around in the following key sectors: Celebrity & Fashion, Lifestyle, Traditional, TV Entertainment and Real Life.
IPC Inspire – This is the men’s division of the company. The portfolio contains 38 different brands that would appeal to just the male audience.
Marketforce – This is about the newsstand sales that the brands make and how these sales are distributed.
Marketforce – This is about the newsstand sales that the brands make and how these sales are distributed.
IPC Southbank – This is the upmarket women’s division and this focuses on two key divisionswhich are Fashion & Women’s lifestyles and Home Interest.
NOW is the UK's most loved celebrity magazine. It's filled with the biggest celebrity news, the latest gossip, the coolest styles and the best glossy pictures. It has everything a reader needs to know about celebrity life and much, much more. On sale every Tuesday. Its target audience is for mass market women, containing weeklies and TV magazines.
LOOK is the fast-paced, glamorous, high street fashion and celebrity weekly for young women. Look has a exclusive mix of affordable fashion, high street shopping advice, celebrity style and news. Its target audience is upmarket women.
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